In this exclusive episode of the Shallu Nisha Podcast, we sit down with Nitish Raizada, one of the most talented video directors in the Indian music industry, to uncover his inspiring journey from humble beginnings to directing viral hits. 🎬Nitish opens up about his college days at Chandigarh University, how he found his passion for direction, the struggles behind becoming a director, and the creative process that goes into making high-quality music videos.From working with Jaya Kishori, Devi Chitralekha, Jassie Gill, and Elvish Yadav to sharing insights on budget vs creativity, AI in filmmaking, and how to handle artist moods, this conversation dives deep into what it truly takes to be a successful director.Timestamps 00:00:00 - Promo & Introduction00:03:05 – Schooling & Early Education Journey00:06:57 – Life at Chandigarh University 🎓00:08:39 – First Step Toward Filmmaking Passion00:09:34 – How Nitish Raizada Started His Direction Journey 🎥00:15:57 – Building the Right Team & Creative Thoughts00:17:37 – What Makes a Director Truly the Best?00:18:24 – 9XM Tashan: Then vs Now (Insider Talk)00:20:44 – What Actually Makes a Good Video Stand Out?00:23:43 – Ideal Budget for a High-Quality Music Video 💰00:25:38 – The Story Behind Nitish’s Tattoos 🖋️00:29:23 – Parents’ Support in the Filmmaking Journey ❤️00:30:37 – Favorite Projects Nitish Has Directed So Far00:37:28 – Behind the Scenes: The Creative Process 🎬00:41:02 – Transition into Movie Direction Projects 🎞️00:42:07 – Took a Year-Long Break to Study Top Directors00:46:39 – Working with Jaya Kishori, Devi Chitralekha & Jassie Gill 🌟00:48:43 – Life & Mindset as a Director00:55:25 – How Many Projects Does Nitish Direct per Month?00:56:00 – “Camera Uthaya aur Director Ban Gaye?” – The Reality 🎥01:00:43 – When Artist’s Mood Isn’t Right: Director’s POV01:08:08 – AI in Video Direction – Future of Creativity 🤖01:10:10 – Why Video Direction is One of the Most Interesting Careers01:11:30 – Satisfaction, Shah Rukh Khan, Salman Khan & Marriage Talks 💬01:16:35 – The Feeling When Your Video Goes LIVE! 🔥01:18:53 – Song Story: Mitthe Gud Cho Shraab01:20:58 – Gurnazar’s Song & The Magic of Camera Look 🎵01:22:30 – When Client Says NO! Bolero Song ft. Elvish Yadav 😅01:24:31 – Video Creation Explained in Simple Words01:25:20 – What Type of Videos Nitish Loves to Create ❤️01:30:52 – Video Directors Whose Work Nitish Admires (Director Gifty)01:32:20 – The Truth Behind Costly Video Directions 💸01:35:20 – Desi Music Factory & Anshul Garg Collabs 🎶01:38:45 – Costumes, Patch Work & On-Set Realities01:40:22 – “This or That” Fun Round 😄01:43:03 – Rapid Fire Round ⚡01:45:54 – What Matters More – Budget or Creativity?01:46:48 – The Most Annoying Thing on a Set 😤01:48:22 – Best Compliment Received | “So Dukh Kaisa Paave” 🙏01:53:20 – Direction & Efforts of the Entire Team01:54:37 – Any Regrets in Life? 🤔01:57:07 – Lessons on Sabar, Santushti & Sehanshilta 🕊️01:59:06 – When Massi Ji Had a Heart Attack 💔02:03:44 – What Success Truly Means to Nitish Raizada 🌟